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In this guide, we will introduce you to the core concepts and know-hows of how Groov works. 

The Groov platform

Groov is one of the first of its kind open finance platform, connecting open & closed loop point of sale & card payment providers including other SMB account portfolio providers (accountancy, banks, social, commerce, marketplaces) with a view to create a single ledger view of a SMB and allow SMB service providers to create innovative products for their customers. We have an extensive portfolio of API-based products as well as plug n play products, all delivered through an enterprise-grade Software as a Service where connections to all such providers and products are accessible via an unified API.

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Developer experience has been at the core of our product design and thinking. Such design philosophy allows us to follow design ground rules rooted in common sense, follow common standards, thoughtful nomenclature, all such enhancing the way a developer engages with Groov

• All our products are based on the Unified API and follow a similar architecture pattern. Every Groov integration should feel the same.
• We adhere to the latest and enhanced security standards (OAuth 2.0, TLS)
• Interoperability resides across all our product offerings
• We support data at scale and are fully cloud based.

We also provide developers and non developers of an institution with a range of value added tools and resources as part of default Groov offering:

Portal: The Groov Portal is the default dashboard/account that lets you manage and customise/white label Groovs product offerings.

Documentation: Well-written, easy-to-follow implementation guides, API reference using Swagger

SDKs: In the pipeline

Product features

Groov unlocks SMB (customers) sales data for Institutions to create innovative products and solutions for their customers, it provides:

1. Fine grained Sales data from multiple providers via an Unified API

   1. Data from various sources in a standardised format

   2. Pre built dashboards/aggregated information - low code/minimal setup

2. A white labeled consent management and authorisation CONNECT module to help their SMB customers connected any of their external accounts (eg: Point of Sales merchant accounts, Bank accounts and any other supported accounts that their customers use)

3. A Portal for Institutions to self manage their setup with Groov, aids in API key management and provides a rich dashboard of all connected customers accounts

4. Insights As a Service for Institutions

   1. To aid in credit decisions, business health check, acquisition, retention, forecasting, cross selling

   2. To provide business insights to their SMB customers

5. A low-code/config, plug n play EXPERIENCE module for Institutions to connect to their existing application and leverage the power of fine grained sales information directly from their application without having to build using our unified API.

6. Payments Merchant Finance as a Service to manage payments lifecycle from the institution application directly

7. Banking & Financial product data enabling AISP/PISP services from your platform

8. Value Added Services for Platforms to offer to their customers (white-labeled)

   1. Payroll Management tool (via PISP offering)

   2. Accountancy integration

   3. Loyalty/Rewards

1. various financial products/services (eg Alternative Lending - Merchant Cash Advance) lifecycle from their application directly.